CLIENT
TCL
CORE SERVICES
Experiential Graphic Design, Event Branding, Environmental Graphics
TCL Super Bowl LX:
The Best Seat Is Home
Bringing the Ultimate Game-Day Experience to Life
As the Official TV Partner of the NFL, TCL brought its “The Best Seat Is Home” campaign to life through an immersive Super Bowl LX activation in San Francisco.
Designed to celebrate the ultimate homegating experience, the activation transformed a branded space into a game-day destination, bringing together fans, creators, and media around TCL's premium large-screen technology.
Through environmental graphics and branded touchpoints, the experience connected TCL's visual identity with the excitement of football's biggest event.
Role
Graphic Designer
Scope
Contributed to the graphic design development of TCL's Super Bowl LX experiential activation as part of the JetFuel creative team. Supported the execution and refinement of branded visual elements to create a cohesive on-site brand experience.
Role
JetFuel