CLIENT
Kinder’s
PROJECT
The Smokeshow | Texas Bowl
SERVICES
Experiential Graphic Design, Environmental Graphics, Event Branding, Large-Format Graphics
Kinder's — The Smokeshow
Where BBQ Meets Football
As the title sponsor of the Texas Bowl, Kinder's brought its signature BBQ experience to college football fans through The Smokeshow, an immersive tailgate activation celebrating food, flavor, and game-day traditions.
The multi-level branded environment featured live BBQ cooking, sauce tastings, interactive experiences, and gathering spaces, transforming the traditional tailgate into an engaging brand destination.
Bold environmental graphics and branded touchpoints brought Kinder's visual identity to life across the event space, creating a cohesive experience from the exterior structure to the guest-facing details.
Design Contribution
As part of the JetFuel creative team, I contributed to the graphic design and visual execution of the activation, supporting branded environmental elements and event graphics that translated Kinder's identity into a physical brand experience.
ROLE
Graphic Designer
AGENCY
JetFuel