Daughter of Pearl is the personal portfolio of Yujin Kim.

Named after her mother, Pearl, the site reflects a lineage of care, intention, and craft carried through her approach to brand systems, visual storytelling, and experiential design.

Yujin Kim is a Senior Design Director specializing in brand expression, communication design, and experiential marketing across consumer brands, lifestyle and fashion, luxury, and art.

Her work spans art direction, graphic design, packaging, digital and web design, and UX/UI, with deep experience across out-of-home campaigns, pop-up and experiential activations, and large-scale brand systems. She is known for translating ideas seamlessly from brief through execution, bringing concepts to life with clarity and production precision.

Yujin leads omnichannel campaigns across experiential, social, digital, and traditional platforms, and regularly directs photoshoots while collaborating closely with cross-functional teams and clients.

Her work includes collaborations with Walmart, Sam’s Club, Dove, Persil, Bluey, La Crema, Kendall-Jackson Wines, MrBeast Feastables, Gotham FC, Plezi, Big Brothers Big Sisters, Rosina, Cooked Perfect, Kinders, Jolly Time, Crumbl, Michael Kors, Tory Burch, rag & bone, and R13.

Based in Brooklyn, New York.