Daughter of Pearl is my personal portfolio.
Named after my mother, Pearl, the site reflects a lineage of care, intention, and craft that shapes how I approach brand systems, visual storytelling, and experiential design.
I am a Senior Design Director specializing in brand expression, communication design, and experiential marketing across consumer brands, lifestyle and fashion, luxury, and art.
My work spans art direction, graphic design, packaging, digital and web design, and UX/UI, with deep experience across out-of-home campaigns, pop-up and experiential activations, and large-scale brand systems. I translate ideas seamlessly from brief through execution, bringing concepts to life with clarity and production precision.
I lead omnichannel campaigns across experiential, social, digital, and traditional platforms, shaping cohesive brand narratives from concept through launch.
Selected collaborations include Walmart, Sam’s Club, Dove, Persil, Bluey, La Crema, Kendall-Jackson Wines, MrBeast Feastables, Gotham FC, Plezi, Big Brothers Big Sisters, Rosina, Cooked Perfect, Kinders, Jolly Time, Crumbl, Michael Kors, Tory Burch, rag & bone, and R13.
Outside of design, I cook. I’m drawn to the precision, intuition, and cultural memory that shape both food and brand — another way of expressing care through craft.
Based in Brooklyn, New York.
Awards
The Independent Handbag Designer Awards 2019 - Winner
The Grow with Google Challenge Scholarship - Front-End Web Development, 2018
Graphis New Talent Annual 2014 - Fazi Battaglia I Silver
Graphis New Talent Annual 2014 - Grey Poupon I Merit
Graphis New Talent Annual 2013 - Black & Decker I Gold
School of Visual Arts Annual Art Directors Club - Spring 2013 Exhibition
School of Visual Arts Dean’s List, 2009 - 2013