Michael Kors Access x Snapchat

Michael Kors and Snapchat partnered on multiple units to bring to life the Michael Kors Access smartwatch. A multi- solutions campaign showcased the high-end style of the smartwatch and allowed Snapchatters to interactively discover its many features, including Google technology.

Michael Kors launched their campaign with an audience-targeted Lens to drive awareness for the product and showcase the features of the Michael Kors Access smartwatch. The Lens brought users into multiple city-centric scenarios that could be enhanced with different functions of the smartwatch in real life. For example, the user experienced how Google Assistant could help them reach the desired destination. Another scene showcased the step counter and the Lens made it appear as if the user was running in a park. In the last scene, users were enhanced by the Lens and a text alert appeared on screen from designer Michael Kors about how they “lit up the room.”