M.M.LaFleur and Coolhaus collaborated on a unique bus guerrilla marketing campaign to promote their brands. This creative partnership involved using buses as mobile advertising platforms, effectively turning the streets into a dynamic and engaging marketing space. The campaign likely leveraged the strengths of both brands—M.M.LaFleur's reputation for professional women's attire and Coolhaus's innovative ice cream products—to capture the attention of urban commuters and passersby.