CLIENT
Jolly Time
YEAR
2024
DISCIPLINE
Experiential Design, Environmental Graphics, Production Design, Brand Activation
Awards
Award of Distinction, 2024 — Communicator Awards
JOLLY TIME “One Fun Place” Campaign
Jolly Time One Fun Place
Jolly Time set out to reimagine traditional event sampling as an immersive brand experience that could stand out within high-traffic music festival environments. The goal was to transform a passing interaction into a memorable brand moment — driving trial, awareness, and lasting brand connection.
“One Fun Place” became a vibrant social hub within the festival footprint, offering a playful destination where fans could pause, recharge, and engage with the brand through sampling, shareable content moments, and artist-driven interactions.
Experience & Impact
“One Fun Place” reimagined traditional festival sampling as a vibrant social hub where fans could snack, recharge, and engage with the Jolly Time brand between sets. Popcorn sampling, artist meet-and-greets, a 360° photo moment, and bold digital signage created a highly shareable environment that drew consistent foot traffic and interaction.
By transforming sampling into an immersive brand experience, the activation increased consumer dwell time, amplified brand visibility across the festival environment, and drove strong product trial — positioning Jolly Time as a modern, culturally relevant presence within live music culture.
Role
Senior Art Director
Scope
Supported design and execution of the Jolly Time “One Fun Place” festival activation. Developed environmental graphics, production-ready artwork, and final design files across the footprint to ensure cohesive brand expression and seamless on-site execution.
Collaborated closely with creative and production teams to translate established concepts into scalable visual systems and build-ready assets across large-format environmental applications and supporting materials.