CLIENT
Kendall-Jackson Wines (Jackson Family Wines)
DISCIPLINE
Sponsorship Activation, Experiential Design, Art Direction, Spatial & Environmental Design
Kendall-Jackson × NBA All-Star Weekend 2025
Kendall-Jackson brought wine courtside at NBA All-Star Weekend 2025 with an immersive sponsorship activation designed to live naturally within basketball culture.
We created a premium yet high-energy footprint featuring a sculptural bottle entrance, branded tasting bar, and 360° photo moment framed by illuminated basketball installations. The space blended elevated wine storytelling with fan-driven engagement, supported by live DJ programming and real-time content capture.
From concept through execution, the experience positioned Kendall-Jackson as the go-to wine for modern game-day gatherings — merging brand prestige with cultural relevance at the center of NBA All-Star Weekend.
Role
Senior Art Director
Agency
JetFuel Studio - A Stagwell Company
Scope
Led creative from initial footprint concept through final execution, including spatial rendering development, furniture and styling direction, consumer journey mapping, and design of all brand touchpoints from large-scale environmental graphics to detailed brand assets. Also directed visual storytelling and edit approach for the final recap sizzle.