Dove partnered with Big Brothers Big Sisters to create a purpose-driven retail experience centered on mentorship, confidence, and personal growth. The activation brought Dove’s mission of self-esteem and care into a shopper-facing environment, connecting families and communities to the impact of Big Brothers Big Sisters through interactive moments and uplifting storytelling.

The experience included environmental graphics, photo moments, a vision board wall, digital quiz engagement, product sampling, and take-home materials designed to feel inspiring, approachable, and community-centered. Together, the touchpoints transformed a retail activation into a meaningful brand experience rooted in confidence-building and connection.